DML successfully created the Nokia Brand Hub, a web-based portal crucial for the global rollout and education of the new Nokia brand. The Brand Hub served as a single point of authority, fulfilling roles in education, brand application guidance/support, and engagement.

Technical challenges were addressed such as implementing an identity management platform that allows Nokia staff, agents, and other external users to login with Single Sign-On using their preferred service e.g. Microsoft and Google accounts. We also provided an enterprise Digital Asset Management portal that tightly integrates with the site to allow users to search and download assets directly within the Brand Hub. We also ensured smooth integration with third-party services. A new web architecture hosted on AWS ensured seamless global delivery, with Cloudflare CDN for caching and scalability to handle peak demand at launch.

Despite serving over 16 million requests and 2.1 terabytes of assets in the first hours, the site maintained an average page response time of 194ms globally at the highest demand point. As minor issues arose in the first hours after launch, like support with logins and user asset requests, the DML team’s average response time between an issue arising and being acted upon was just 1m 43s. As expected with any major site launch, there were over 57k security threats stopped by the security architecture.

DML has since provided ongoing 24×7 and 8×5 support services to maintain and support the systems as well as end-user support. This includes the management of brand requests into the brand team, taking the load off the internal Nokia staff.