Rebranding for 2030 and beyond
DML was honoured to be appointed lead project delivery agency by Nokia for their exciting 2023 re-brand. The aim? To get Nokia known as a B2B innovation leadership pioneering the future where networks meet cloud. Our track-record leading complex agency collaborations and dexterous project management skills helped us to successfully relaunch the Nokia brand in Barcelona during Mobile World Congress 2023, then around the world.
DML synced all the moving parts and parties and seamlessly implemented the new brand across touchpoints from Nokia.com to events, merchandise, products and campaigns. We set up an interactive brand clinic for everyone working towards the launch resolving hundreds of queries in 16 weeks and created a restricted-access brand hub. This was efficiently recycled to become an all-hands brand hub for over 87,000 global employees and involved agencies after the launch. Our clients were thrilled with the results.
“DML has earned my trust over many projects and years. Our recent high-profile global rebrand would have broken lesser agencies with its complexity and the sheer number of moving parts. Their meticulous approach and calm, intelligent response to challenges make them my absolute go-to team, every time.”
Stacey Brierley, VP of Brand, Nokia
